User Behaviour & Private Data Stolen via Cookies & Mobile Devices
Each internet user is sending tonnes of behavioural data to data companies. The randomized data gives specific information on demographics. The information that the old school marketers dreamed is now at disposal with the digital marketer. It is a level playing field where the information is open all the companies.
Creating Advertising Campaigns for Specific Audiences
Facebook and Google Both Provides audience targeting, demographics and location narrowing. This saves money from avoiding the campaign from irrelevant people.
Retargeting and remarketing is the digital equivalent of the traditional followup process. This means showing ads to customers who have already visited your landing page. A retargeting tag or pixel is implemented at the landing page to make it happen.
When you are doing the show at a professional level, the same process is measured through Google Analytics, Insights and improvements made to improve sales.